Hi! :-) I’m Chelsi Architzel. I'm a hands-on, detail-driven empath by nature, with a designer’s instinct for how things should look, feel, and function.
I care a whole lot about a brand’s audience and the data behind their behavior. I spend time asking the right questions, looking for patterns, and using those insights to build campaigns that connect, perform, and respect the people they’re meant for.
Outside of work, you can usually find me woodworking, in the garden, or making memories with the people and pets I love. Those slower moments influence how I work just as much as my professional experience: with patience, intentionality, and always people-first.
a few things i feel strongly about...
Pineapple and pepperoni belong together on pizza.
I'll always defend the Jacksonville Jaguars, even in their bad seasons (which, let's be honest, is most seasons).
I reach for my Nee-Doh way more often than I'd like to admit.
I'm a big fan of black tea in the morning vs coffee.
Procrastination is and has never been a reliable creative partner.