Background

I developed a unified content planning and campaign workflow to align eight teams across creative, marketing, and product launches. The goal was to reduce bottlenecks, clarify ownership, and establish repeatable structures that supported consistent storytelling and faster activation cycles.

The creation of these systems and workflows ensured a system that connected yarn development, content creation, and marketing rollout from ideation to post-launch analysis.

year

2025

my role

Marketing and Content Strategist, Cross-Functional Leader

skills & tools used

Cross-functional Collaboration · Content Strategy · Process Design · Cross-Functional Systems

Miro, Microsoft Office Suite

1. I started by defining the quarterly structure for how themes, launches, and evergreen content work in tandem.

2. I created an activation-specific workflow that connected approvals, content creation, and pre-launch checks across departments.

3. Finally, I built a flexible monthly structure to map evergreen vs. launch-specific content, using color-coded post types to balance brand storytelling, education, and engagement.

The Outcome

These workflows and repeatable systems transformed how Marketing, Content, Sales, Production, Warehouse, and other teams coordinated product launches. I successfully cut product launch prep time by 40%, reducing overlapping work, and allowing Marketing and Design teams to plan content six weeks ahead instead of two, or week of. These teams collectively continue to use the shared workflow and content calendar template every quarter to maintain alignment.