ai tool fluency

@goTouchGrassClub: An AI Workflow Experiment

This project explores applied AI fluency across brand, social, and analytics workflows. The goal was to test whether AI, when used strategically, could meaningfully compress the traditional timeline of brand development without sacrificing creative quality.

To do this, I built a launch ready Instagram brand from concept through content, production, and performance tracking, using AI as a collaborative partner rather than a shortcut. The project remains ongoing, with early results demonstrating sub two minute asset production and a scalable foundation for future analysis.
oct 2025 - present
Prompt Engineering

AI-Driven Brand Framework

The experiment began by establishing a brand framework from scratch using ChatGPT, selected for its conversational, human centered writing quality. Instead of creating static brand guidelines, this approach focused on translating brand strategy into something executable.

A repeatable master prompt was developed to encode voice, tone, content pillars, and visual rhythm into a system AI could reliably operate from. This transformed brand strategy into an operational tool, supporting consistent, on brand output across 50+ assets while allowing for rapid iteration as the brand evolved.

workflow automation

AI-Enhanced Systematic Production

With the brand system in place, it was time to strategize ways to optimize content production efficiently. I used ChatGPT to assist in batch content creation that would be specific to the platform and brand niche including quote variations, caption frameworks, and trending content.

To ensure visual consistency, four repeatable Canva templates were designed with defined color values, typography scales, and layout rules. These templates, illustrated below, exemplify the effective combination of AI for rapid ideation and templates for consistent execution, allowing for swift and repeatable asset creation in less than two minutes per post.

data INFORMED SYSTEMS

Strategic Planning

To support planning and future analysis, I utilized Perplexity to generate a downloadable tracking spreadsheet.

This fully AI generated, downloadable spreadsheet centralizes asset tracking, posting cadence, format types, and lightweight performance metrics. By using this system, I am able to rely on a single source of truth while keeping analytics intentionally lightweight, allowing space for iteration without slowing creative momentum.

(not so) final thoughts

This experiment proves how applied AI fluency can transform brand building from what can be a slow, rocky process into a thoughtful yet low-lift, scalable system. Through prompt engineering, system design, and model selection, I built a niche brand capable of producing consistent, on brand assets in under two minutes while maintaining creative intention and control.

Follow Go Touch Grass Club to watch the brand evolve in real time as performance tracking and optimization continue!

follow @gotouchgrassclub on instagram