When the sign-up page for the Premier Yarns Alliance Program needed a facelift, I worked with software and development teams to redesign in a way that better suited the challenges presented. I designed an intuitive and easy to navigate landing page for the program, with CTA buttons leading straight to Premier's partner integrations. This allowed interested customers to learn about the program, check out the benefits offered to members, and easily stay in touch along the way.
As I built and designed my own scalable foundations and pages for my portfolio, I utilized these wireframes created in Figma and Miro to help me establish a clear structural logic before introducing any aesthetic elements. I created these wireframes using a low-fi approach because it allowed me to focus on content hierarchy and user flow without the distraction of visual styling. By stripping the design back to its core, I was able to map pages such as case studies and landing pages, ensuring that every functional element served a strategic purpose in my portfolio before proceeding to the final design phase.
