CAMPAIGNS

2025

Stash Goals:
Strategic Surplus Campaign

When faced with a surplus inventory that threatened brand value, I transformed the problem into a marketing opportunity. Instead of simply discounting the excess product to sell through slowly, I built Stash Goals.

Identity, Voice & Community

Developed a cohesive visual identity and naming system that made affordability feel intentional and exciting. The bold design and playful tone gained immediate traction online as makers shared unboxings and projects, turning Stash Goals into a recognizable sub-brand fueled by genuine community enthusiasm.

‍Through sharp positioning, bold design, and community-led messaging, I turned dormant inventory into a viral success story.

‍Stash Goals became a self-sustaining mini-brand that proved creativity can drive conversion as effectively as price.

Results & Impact

What began as a clearance solution evolved into a thriving product line. Stash Goals achieved one of the strongest revenue surges of 2025, growing from under $5K to nearly $80K monthly in just three months. The campaign continues to perform exceptionally well, earning 135+ five-star reviews and a loyal customer following.