2025
Content System Design & Implementation
As Creative Marketing Manager for Premier Yarns, I developed and implemented a custom content system to address ongoing challenges in organization, content rotation, and team collaboration. At the time, no formal planning structure existed, and content was created reactively with little thought into upcoming priorities or brand alignment needs.
I built this system to move our team from short-term posting to long-term strategy, making it easier to plan campaigns, product launches, and brand storytelling with clarity and intent. The framework became the foundation for how marketing initiatives were structured and executed across teams throughout 2025.
The first step in building the system was defining clear content pillars that could flex between long-term planning and short-notice launches. I created two complementary pillar sets—one for evergreen content and one for launch weeks—to make it easier to plan quickly, maintain consistency, and build anticipation even under tight timelines.
The planning view translated each pillar into a visual system the team could use to map out content weeks in advance. Color-coded notes made it easy to see what was scheduled, where gaps existed, and how each post supported upcoming launches or ongoing brand storytelling.
The idea bank housed reusable formats and prompts for each content pillar, making it easier to generate posts that stayed aligned with brand goals. This library kept creativity flowing while maintaining structure, giving the team a reliable starting point even when creative batteries were running low.
2025
Product Launch Workflow
During my time as Creative Marketing Manager for Premier® Yarns, I created a series of organizational charts to map how each department contributes to a successful product launch.
Our business was built around frequent yarn launches, but we often operated on inconsistent timelines and with unclear responsibilities. To address this, I developed a workflow system that clarified team roles, streamlined handoffs, and established a consistent structure for planning launches.
These charts were then implemented and became the foundation for how new products were developed, approved, and released.
.jpg)
Quarterly Campaign Planning
Alongside the launch workflow, I created a coordinating system to guide how quarterly campaigns were planned and executed across departments. The goal with these organizational charts was to ensure that storytelling, trend alignment, and upcoming launches were coordinated in advance and remained relative.
This framework outlined when and how each team should collaborate, whether that team be design, marketing, e-commerce, or leadership. These organizational charts established a clear cadence for timelines, approvals, and expectations, ensuring every launch fit seamlessly into the larger brand narrative.