To elevate the
Eden Brothers brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.
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Click here to see my notes regarding my design choices and process for this project.To maintain momentum between major launches, I moved away from traditional sales layouts in favor of community-driven "filler" content that still keeps the product front and center. By integrating relatable lifestyle cues like notification reminders alongside trending references like the trending Taylor Swift crochet dress, I grounded the brand in a conversational, peer-to-peer space. This approach used interactive grids and high-contrast typography to drive organic saves and shares, ensuring the product felt like a natural part of the user's daily lifestyle rather than a disruptive advertisement.
