My name is Chelsi Architzel, I'm a senior marketing leader and designer based in Charlotte, NC

My work is grounded in audience insight, user-centered design, and collaboration to build thoughtful, intentional brands.
about me

With over six years of experience shaping marketing for consumer, lifestyle, and retail brands, I blend human-centered strategy with creative design to solve complex challenges.
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Curiosity keeps me exploring, purpose keeps me grounded, and my goal is always to create work that resonates and makes a real difference.

how i work
At the core of my work is a deep empathy for people. By immersing myself in their challenges, frustrations, and realities, I uncover opportunities that help me build precise marketing strategy and standout creative campaigns.
what i care about
I care about creating work that makes people feel seen. Through thoughtful strategy and storytelling, I turn audience insights into experiences that spark connection and build lasting brand loyalty.

Cleared $3.8M inventory backlog in 5 months

through community-driven campaigns and zero paid media.

Built informed, repeatable launch workflows

that transformed reactive launches into seamless cross-team execution.

Drove +30% engagement and +1.8x stronger conversion

through digital content strategy and creator collaborations.

my work

revenue recovery campaign

#StashGoals

Led community-driven creative strategy that transformed $5.5M inventory problem into brand opportunity, clearing 70% of surplus through social storytelling and maker culture activation.

brand & identity design

cümulo

Guided brand creation for a new-to-market premium cannabis beverage that balances niche design with warmth and modernity. As Lead Designer, I developed a complete identity system that translated seamlessly across physical touchpoints and out-of-home applications.

licensed line partnership

ELLE By Me

Led the full digital launch of a licensed product partnership with ELLE Magazine, translating its editorial, runway-driven personality into an accessible, fashion-forward yarn brand. This case study includes the launch campaign and additional partnership touchpoints, demonstrating campaign leadership, visual and messaging systems, and multi-channel execution.

ai-tool fluency

@goTouchGrassClub

A social media experiment exploring the use of strategically applied AI across branding, social media, content development workflows, and analytics. By using AI as a creative collaborator, this project demonstrates my skill and fluency in AI-tools, ultimately resulting in a scalable framework usable for future testing and analysis.